After my car was totaled due to an electrical fire, BMW offered a $1500 Owners Loyalty Rebate to buy another BMW, to pay my car insurance deductible, and to replace the stroller lost in the fire…a grand total of just about $2300!
I am extremely disappointed with BMW’s offer for several reasons. My family could have been seriously hurt had the situation been slightly different. If the fire started 20 to 30 minutes later, we would have been in the car and possibly on the highway. Being distracted by smoke filling the car’s cabin could have resulted in a multiple car accident. We are all blessed that the car was parked and no one was injured.
As with most people, I need a car for my job and parental responsibilities. I lease apartments at several different apartment communities in Washington, DC, and I need to travel to these apartment communities when a prospective resident wants to see one. Not having a car has seriously hindered my ability to do my job efficiently. This has effected my commissions and my household income. Moreover, I have a seven-month-old child that needs to be taken to daycare everyday. Having to borrow a car or use public transportation to get him to daycare everyday since mid-march is the single most frustrating part of this entire situation. I cannot begin to express the anguish I am going through. I purchased a luxury vehicle from a reputable dealer, and I expected more from the product and BMW. I expected to have my car until I was ready to trade it or sell it, and I certainly didn’t expect to lose my car after only 4 years due to a product defect.
Second, I loved my 325i and was excited about having a vehicle that was paid off and reliable. Having purchased the car in 2006, I was proud of the miles I had put on the car and I was close to paying it off. Your offer to give me a $1500 owner loyalty rebate is unacceptable, as it is less than 10% of the car’s value. I’m shocked that BMW is not guaranteeing their product. As we all know, the car caught fire because of faulty manufacturing. Fifteen hundred dollars also does not account for the interest I will pay on a new car over the next 5 years and the frustration I am experiencing because I lost my car so unexpectedly.
Lastly, I did everything I was supposed to do when owning a luxury vehicle; I babied the car. I used premium gas, only let BMW service it, I recommended the car and brand to anyone who asked. In retrospect, while I loved the car, I see now it’s possible that I expected too much. I expected to have a car that was safe and reliable. I didn’t expect faulty manufacturing to put me in this situation. I feel really let down. I have been rendered carless and I did nothing to deserve this. The bottom line is that purchasing another car–regardless of the brand–puts me at an extreme disadvantage.